January 2017 - February 2018

Storyvine is a SaaS platform that enables enterprises to rapidly create authentic, scalable video stories using guided prompts, templates, and AI-assisted workflows. As a product leader on the platform, I drove the evolution of Storyvine from a video creation tool into a scalable storytelling ecosystem designed for marketing, sales enablement, internal communications, and customer engagement.

I owned product strategy and roadmap execution across core platform capabilities, balancing enterprise customer needs with usability, scalability, and speed-to-value. Key initiatives included defining the end-to-end user journey—from story ideation to distribution—while aligning cross-functional teams across engineering, design, marketing, and customer success.

Core product contributions included:
- AI-Driven Story Creation: Led the development of guided storytelling workflows and AI-assisted prompts that reduced time-to-publish while preserving authenticity and brand consistency.
- Template & Use-Case Expansion: Launched modular story templates tailored to verticals such as healthcare, education, real estate, and financial services, enabling faster adoption and clearer ROI for enterprise buyers.
- Platform Scalability & Integrations: Prioritized platform enhancements supporting enterprise requirements, including content governance, multi-user collaboration, and integrations with marketing and CRM systems.
- Data-Informed Roadmapping: Established success metrics across activation, completion, and content reuse to inform iterative product improvements and roadmap prioritization.
- Go-to-Market Alignment: Partnered with sales and marketing to translate product capabilities into clear value propositions, enabling stronger demos, packaging, and customer expansion opportunities.

This work positioned Storyvine as a differentiated video storytelling platform—bridging human narrative and AI efficiency—while driving measurable improvements in customer adoption, engagement, and enterprise readiness.